Case Study: Ibercaja achieves millions of litres of water savings for farmers with Microsoft Dynamics 365

Financial services company Ibercaja aims to help farmers save millions of liters of water per year using Microsoft Azure and AI

Ibercaja, a Spanish banking group serving three million customers, wanted to deepen relationships with rural clients and diversify its services by bringing cloud and AI to farmers. The challenge was to help remote agricultural customers manage water and energy use, improve crop decisions, and build a big-data foundation for new financial and operational insights while strengthening the bank’s brand and customer engagement.

Working with partner Efor, Ibercaja deployed an Azure-based IoT and AI solution—small sensor boxes in fields (initially vineyards) that upload weather and moisture data every 15 minutes to cloud analytics and a web portal. Farmers use the real-time insights to time irrigation, fertilisation and harvests, saving water and electricity, improving yields and prices, and—according to Ibercaja—potentially saving millions of litres of water per year, while the bank gains customer loyalty, new data-driven business insights and marketing value.

Ibercaja

Victor Royo Escosa

Head of Digital Strategy and Innovation