Case Study: JC Group achieves faster service response and streamlined sales operations with Microsoft Dynamics 365

Faster service response and business customization with Microsoft Dynamics CRM

JC Group is a large metropolitan development conglomerate based in Hangzhou and Suzhou with branches in over 60 cities and businesses spanning finance, real estate, education, healthcare and more. To boost brand awareness and market responsiveness it needed to modernize its legacy CRM, which was inflexible, costly to customize, weak in analytics and lacked adequate mobile support—slowing sales and operational processes.

Working with Microsoft and partner Hand Yung, JC Group implemented Microsoft Dynamics CRM 2016 to create a unified collaboration platform and private placement customer center. The solution introduced mobile apps, online appointment booking, e-contracts, WeChat integration and a 360° customer view, standardizing sales and operations, improving reporting for better decisions, accelerating service response and deal closing, and lowering total cost of ownership.

JC Group

Jiang Xueqi

VP