Case Study: Bishop-McCann achieves a 33% increase in qualified pipeline and 20% lower marketing spend with Microsoft Dynamics 365

Events company orchestrates a symphony of details in the cloud

Bishop‑McCann is a Kansas City–based full‑service events agency that produces hundreds of meetings, incentive programs, and live events each year, managing tens of thousands of hotel reservations and highly confidential client information. The business relied on spreadsheets, Outlook, and disconnected back‑office systems, which created inefficiencies, security risks for regulated clients, and limited scalability.

Working with ASK Consulting and PowerObjects, BMC moved to Office 365 and deployed Microsoft Dynamics 365 (with PowerMailchimp) plus Power BI to centralize contacts, documents, and automated workflows (including web lead routing and standardized qualification scripts) and to enable secure, real‑time collaboration. The changes delivered measurable gains—a 33% increase in qualified pipeline, 11% net incremental growth, a 20% reduction in marketing spend, and payback in seven months—while improving data security, reporting, and operational visibility.

Bishop-McCann

Kendra Murray

Vice President of Meetings and Incentives