Case Study: Specialists On Call achieves life‑saving emergency care and unified sales and patient management with Microsoft Dynamics 365

Emergency telemedicine provider saves lives every day by using clinical CRM system

Specialists On Call (SOC) is the largest provider of emergency telemedicine neurologist consultations to U.S. hospitals, giving emergency physicians rapid access to specialists by phone or video. Although SOC used Salesforce for sales, it had no automated system for customer or patient case management, relied on manual processes, and found existing solutions expensive and inflexible—creating limits on scalability, reliability, and accreditation reporting.

SOC implemented a customized Microsoft Dynamics CRM Online solution, deployed in 90 days by a local partner and costing about US$200,000 less than other options, to unify sales, hospital accounts, and clinical cases in one system. The clinical CRM adds features such as countdown timers, medication guidance, and automated timestamped reports, resulting in faster deployment, lower cost, improved customer service and accreditation compliance, and the ability to handle more growth without adding staff.

Specialists On Call

Chris Treptow

Senior Systems Manager