Case Study: Samcrete Development achieves 55% off‑plan residential sales and boosts leads with Microsoft Dynamics 365

Egyptian developer bucks economic climate to drive residential unit sales

Samcrete Development, part of the longtime Egyptian conglomerate Samcrete, built Pyramid Heights—a mixed business-park and luxury-residence project west of Cairo—and needed a cloud-based CRM to manage marketing and the full sales process for about 600 units without the cost of on‑premises infrastructure.

Working with partner SPARKTECH, Samcrete implemented Microsoft Dynamics CRM Online with tailored modules, visual unit displays, Office integration and workflow-driven command-and-control. The solution made the sales process accessible across devices, boosted leads and sales—55% of units sold off-plan—and provided a reliable backbone for ongoing operations, prompting plans to expand CRM use across the business.

Samcrete

Hisham El-Kheshen

CEO