Case Study: Edinburgh Napier University achieves recruitment targets with Crimson Consultants on Microsoft Dynamics 365

Edinburgh Napier University tells conference audience how it is using Dynamics 365 successfully to hit recruitment targets

Edinburgh Napier University, a UK higher-education institution with ambitious domestic and international recruitment targets, needed a cost-effective, resource-light way to manage enquiries and admissions activity. Its previous CRM approach was only partly successful and lacked robust inquiry management, event and schools liaison capabilities, and integration with the SITS student system and email-marketing tools — but the university did not have time or budget for a fully bespoke build.

Crimson Consultants implemented Microsoft Dynamics 365 with higher-education “Accelerators,” delivering prebuilt sector functionality plus room for bespoke tweaks. The solution captures enquiries from webforms, email, phone, events and school visits, automatically routes and responds to them, integrates with SITS and a specialist email tool to nurture applicants, and centralises reporting and SLA tracking. The result is streamlined, end-to-end student-journey management, measurable resource savings and high user adoption that supports the university’s recruitment targets.

Crimson Consultants

Ruth Swan

Senior Student Recruitment Officer