Case Study: Horizon Discovery achieves streamlined operations and improved customer engagement with Microsoft Dynamics 365

Dynamics is powering engagement and efficiency at Horizon Discovery

Horizon Discovery, a UK-based gene-editing company serving pharmaceutical, biotech and academic customers, was growing rapidly but hampered by fragmented systems that limited customer service, sales visibility, inventory tracking and financial reporting. They needed a single end-to-end solution to streamline operations and support scalable growth.

Horizon implemented Microsoft Dynamics CRM and Dynamics AX to unify customer data, sales activity, inventory, order processing and financial reporting. The user-friendly CRM boosted adoption and sales insight, while AX automated inventory, project tagging, order fulfilment and finance reporting—delivering faster decisions, improved cross-team visibility and the ability to scale without increasing headcount.

Horizon Discovery

R. “Ray” Wang

Principal Analyst, Founder, and Chairman of Constellation Research