Case Study: Cornwall Council achieves high-quality data and a single view of citizens with Microsoft Dynamics 365

Dynamics 365 underpins a transformational data strategy for Cornwall Council delivering high-quality data

Cornwall Council, a unitary authority serving 550,000 residents, needed a stronger way to unite data from more than 600 source systems and create a single view of citizens, employees, and council operations. As part of its Digital Cornwall initiative, it chose Microsoft Dynamics 365 Customer Insights alongside Microsoft Azure Data Warehouse to support master data management and improve reporting, service delivery, and decision-making.

Microsoft Dynamics 365 Customer Insights helped Cornwall Council quickly build a golden record for employee data, proving the approach with a fast proof of concept and clear match-and-merge results. The council said it cut time by 50%, released 600 licences earlier than expected, and saved £200k in about six months, with around 400% ROI; it is now extending the same Microsoft Dynamics 365 approach to citizen and debt records.

Cornwall Council

Bob Bunce

Product Lead – Data & Insights