Case Study: Dr. Martens achieves global retail growth and real-time business visibility with Microsoft Dynamics 365

Dr. Martens “Joins the Revolution” with Microsoft Dynamics 365

Dr. Martens, the iconic British footwear brand, needed to modernize its retail and e-commerce operations as it expanded globally. To support growth beyond its legacy systems, the company launched “Project Reboot” and chose Microsoft Dynamics 365, including Dynamics 365 Commerce and Dynamics 365 Finance, as an end-to-end platform for the business.

Microsoft Dynamics 365 helped Dr. Martens roll out a scalable, cloud-based solution across the UK and North America, with expansion into Asia Pacific. The new platform improved data visibility and reporting through Power BI and self-service tools, enabled virtual warehouses and automated store replenishment, and gave the company confidence to operate 24/7 and scale for peak periods; Dr. Martens said it now has the capacity to grow its business threefold over the next 5 to 10 years.

Dr. Martens

Jackie Reid

Program Lead for Project Reboot