Case Study: BelOrta achieves centralised CRM and 360° customer visibility with Microsoft Dynamics 365

Cultivating Better Customer Contact

BelOrta, Belgium’s largest fruit and vegetable auction and a European market leader, supplies 170 product lines to over 650 wholesalers and retailers and works with 1,000 growers. After growth driven by a merger, the 350‑person cooperative lacked a single, centralized source of customer truth across more than 1,650 stakeholders, leaving account teams siloed and unable to view prior interactions or coordinate communications effectively.

Partnering with Cegeka, BelOrta implemented Microsoft Dynamics 365 CRM integrated via Azure Integration Services and Microsoft 365 tools (SharePoint, Teams), with remote training for 50 users during COVID. Delivered on time and on budget, the solution consolidated customer data into a 360° view, broke down silos, improved cross‑team visibility and targeted engagement, and strengthened relationships with growers and buyers while accelerating user adoption.

BelOrta

Sabine Devreese

Manager