Case Study: CRM Norge AS boosts productivity and profitability with Microsoft Dynamics 365

CRM Norge AS - Customer Case Study

CRM Norge, a Norway-based Microsoft Gold partner serving the staffing and claim-handling industries, struggled to give customers clear, timely business intelligence: creating BI dashboards was labor-intensive, error-prone, and reliant on a few specialists. Large datasets forced clients like Amesto Top Temp to update Excel spreadsheets only monthly—hindering visibility into revenue and margins—while an insurance claim handler with ~50 agents (each managing 200–300 cases) had no easy way to track individual performance without IT intervention.

To solve this, CRM Norge packaged Power BI into its Dynamics CRM Staffing and Recruitment Solution and integrated Office 365, Azure Active Directory, and Intune, enabling customers to extract timesheet data, analyze revenue, manage assignments, invoice, and self-serve reporting. The result: dashboard creation is roughly ten times faster, customers can perform their own analyses to improve profitability and target higher-margin industries, agents will close claims faster, and CRM Norge shortens sales cycles while offering scalable, modern reporting solutions.

Crm Norge AS

Stig Karlson

Solution Architect