Case Study: Cracker Barrel achieves more efficient operations and a better guest experience with Microsoft Dynamics 365 Commerce

Cracker Barrel drives hospitality and innovation with Dynamics 365 Commerce and LS First

Cracker Barrel, the U.S. restaurant and retail chain with 660+ stores, needed a stable, scalable platform to unify its food, retail, and back-office operations while improving accuracy, efficiency, and the guest experience. It selected Microsoft Dynamics 365 Commerce and Dynamics 365 Supply Chain, along with LS First for restaurants, to replace its legacy system and support its mixed F&B and retail model.

Microsoft Dynamics 365 helped Cracker Barrel run on a single ecosystem with centralized product, recipe, and deal management across all locations. The new solution reduced store deployment times, cut items by over 60%, improved food production and costing accuracy, and simplified training and day-to-day operations, helping the company grow operating margins while enhancing hospitality.

Cracker Barrel

Bruce Hoffmeister

Chief Information Officer