Case Study: Henkel Beauty Care achieves faster, more accurate sales forecasting and improved promotion ROI with Microsoft Dynamics 365

Cosmetics leader speeds up sales predictions with Microsoft Dynamics 365

Henkel Beauty Care Russia, part of the global Henkel group and a market leader in hair and personal-care products and salon services, needed a more transparent, usable way to forecast sales and evaluate promotion costs instead of relying on multiple Excel spreadsheets and manual reporting.

Working with partner BASYS, Henkel implemented BASYS Trade Profitability Management built on Microsoft Dynamics 365 for Sales, Power BI, and Azure to consolidate account and distributor data into a single platform. The solution cut forecasting data collection from two days to minutes, reduced promo-impact analysis from an hour to one minute, and shrank a 12-person, 160-hour forecasting process to one person in 30 minutes; it also delivered weekly updates, per-account forecasts, and clearer promotion ROI and predictability.

Henkel

Konstantin Galizin

Sales Capability Director