Case Study: Halfen USA achieves improved customer service and real-time inventory visibility with Microsoft Dynamics 365

Construction materials company boosts customer service with a robust, cloud-based inventory solution

Halfen USA, a Texas‑based maker of engineered concrete accessories used in buildings and infrastructure worldwide, struggled as it grew: sales teams relied on Excel and Outlook, departments lacked consistent processes and visibility, and increasing inventory and supply‑chain complexity (including overseas containers) made it hard to track production timelines and serve customers reliably.

By deploying Microsoft Dynamics 365 (with Office 365 and SharePoint Online) via partner PowerObjects, Halfen centralized sales, engineering, production, and inventory data in one cloud system. The solution gave sales realtime production and container visibility, simplified inventory management with an intuitive GUI, reduced annual inventory counting by 30%, lowered IT overhead, improved on‑time delivery, and enabled the company to scale production while maintaining high service levels.

Halfen USA

Daniel Zucker

Business Improvement Manager