Case Study: Real Madrid achieves 30% digital revenue growth and global fan engagement with Microsoft Dynamics 365

Connecting with 500 million passionate fans worldwide

Real Madrid, one of the world’s top sports franchises with roughly 500 million fans worldwide, faced the challenge of engaging a highly global and fragmented audience—about 97 percent of whom live outside Spain—and turning fan interactions into personalized experiences and revenue. To solve that, the club partnered with Microsoft to envision and build a scalable digital strategy that would capture fan data, deliver rich content, and support targeted marketing anywhere in the world.

Microsoft Services delivered a PaaS digital sports platform built on Azure, Dynamics 365, Office 365 and Power BI, including a fan engagement back end, an extended video service and a consumer mobile app with advanced analytics. The platform scaled Real Madrid’s digital team, grew fan profiles roughly 400% into the millions, and helped drive digital revenues up about 30% year over year while enabling personalized, data-driven fan engagement.

Real Madrid

José Ángel Sánchez

Chief Executive Officer