Case Study: Pickles Auctions achieves cloud-driven transformation and agility with Microsoft Dynamics 365

Cloud creates transforming foundation for Pickles Auctions

Pickles Auctions is an Australian national vehicle and equipment reseller with around 800 staff across 21 branches, more than $2.2 billion in turnover and 35% of sales made online. Facing home‑grown legacy systems that limited agility, customer experience and time‑to‑market, the company needed a modern, mobile and scalable platform to support ongoing digital transformation and growth.

Pickles partnered with UXC Eclipse to move to Microsoft Azure and Dynamics 365 for Operations, roll out Windows 10, Office 365 and a SharePoint intranet, and adopt microservices, automated application lifecycle management, Power BI and other Azure services. The migration created a flexible, future‑proof foundation that streamlines operations, enables a mobile workforce, accelerates innovation and analytics, and positions Pickles to deliver improved online customer experiences and sustained growth.

Pickles Auctions

Claudio Salinas

Chief Information Officer