Case Study: Campari Group achieves personalized customer engagement with Microsoft Dynamics 365

Campari Group raises the bar for customer experiences with Microsoft Dynamics 365

Campari Group, the global beverage manufacturer behind brands like Campari and Aperol, needed to overcome a fragmented data landscape spread across multiple systems and agencies. To better unify customer data and create a 360-degree view for marketing, sales, and service, it turned to Microsoft Dynamics 365 Customer Insights and Dynamics 365 Marketing.

Microsoft Dynamics 365 helped Campari Group consolidate siloed data into a common customer data platform, enable AI-driven segmentation, and launch personalized, cross-channel campaigns faster. The company connected all data points in just two weeks, rolled out email automation campaigns across the U.S., U.K., and Australia in similarly short cycles, and increased online event attendance from a few dozen or 100 to as many as 500 participants, four times a week.

Campari Group

Ana Claudia Gonçalves

HR Manager