Case Study: Megatron EAD achieves end-to-end customer visibility, higher sales and faster service resolution with Microsoft Dynamics 365

Bulgarian retailer monitors end-to-end customer journey via Dynamics 365

Megatron EAD is a leading Bulgarian retailer and service provider of high-end agricultural, building, forestry and garden equipment working with brands like John Deere and Bobcat. The company faced fragmented customer tracking—salespeople relied on paper notes and email—limiting market visibility, weakening after‑sales support and making it hard to anticipate buyer needs across its 11 outlets.

Megatron implemented Microsoft Dynamics 365 Sales and Dynamics 365 Customer Service (via partner Intelligent Systems) integrated with its ERP to centralize data, reporting and offline/online access and to route calls through a unified call-center workflow. Today 70% of the salesforce uses Dynamics 365; revenue is up 11%, opportunities per rep have tripled in six months, average request handling is under an hour and 90% of issues are closed the same day, improving customer satisfaction and operational agility.

Megatron

Erez Shacham

Director of Dealer Development