Case Study: Build-A-Bear empowers employees and drives competitive advantage with Microsoft Dynamics 365

Build-A-Bear turns to Microsoft 365 to empower employees and drive competitive advantage

Build-A-Bear Workshop, a large U.S. retailer known for creating memorable guest experiences, needed a modern, secure IT platform to empower associates, reduce IT overhead, and enable a flexible digital workplace as the company evolved. The IT team prioritized improving collaboration, protecting corporate content, and simplifying identity and access management while supporting growth and better customer service.

Build-A-Bear deployed Microsoft 365 and Office 365 (including Teams), Dynamics 365 for Finance and Operations, Azure Active Directory (with FastTrack), Enterprise Mobility + Security, and Windows 10. The solutions enabled real-time collaborative work, moved marketing from Google Docs to Teams, centralized access control, accelerated cloud migration, and reduced management overhead—freeing associates to be more productive and helping the company deliver better guest experiences.

Build-A-Bear

Mike Early

Senior Managing Director and Head of Information Technology