Case Study: B.TECH achieves 30% faster time-to-market and 99.9% availability with Microsoft Dynamics 365

B.TECH scales retail operations and slashes time-to-market by 30 percent with Microsoft Azure

B.TECH is a leading Egyptian retailer of household appliances and consumer electronics with 161 stores, 600+ dealers, and an internal digital unit, b_labs, driving an omnichannel transformation. The company faced performance and scalability limits with on‑premises infrastructure—especially during month‑long high‑traffic events like Black Friday—and needed to automate prioritized business areas to prevent outages and speed delivery.

B.TECH migrated key workloads to Microsoft Azure (including Azure VMs and Azure Disaster Recovery), consolidated email on Microsoft 365, and adopted Dynamics 365 Supply Chain plus Microsoft Sentinel, Azure Firewall, and Defender for Servers. The move delivered elastic scaling and a DR site, improved RTO/RPO and security posture, raised service availability to 99.9%, and cut time‑to‑market by 30%, while enabling further cloud‑native innovation and automation.

B.Tech

Osama Abdelmoghni

Chief Technology Officer