Case Study: BSC YB (Young Boys Bern) achieves centralized sponsorship management and boosts efficiency with Microsoft Dynamics 365

BSC YB - Customer Case Study

BSC YB (BSC Young Boys), one of Switzerland’s top football clubs, depended increasingly on sponsorship as a key revenue stream but was held back by fragmented tools—Excel lists and various systems—that raised costs, reduced productivity and made customer data and reporting opaque. The club needed a centralized, transparent solution to restructure its sponsorship sales and improve data management.

BSC YB implemented Microsoft Dynamics 365 for Sales on Azure with partner isolutions to centralize customer and contract information, standardize processes and deliver adaptable, detailed reports. The CRM gave staff a 360° view of customers, cut system switching and errors, improved usability and decision-making, and positioned the club to better integrate business and finance workflows going forward.

BSC YB

Wanja Greuel

Chief Executive Officer