Case Study: University of Worcester achieves increased student engagement and job-ready skills with Microsoft Dynamics 365

Bringing the Intelligent Business Cloud to the Classroom through Microsoft Dynamics 365

The University of Worcester, a medium-sized university in the UK, needed to move beyond textbook theory to give students practical, up-to-date technology skills for the cloud era. Faculty wanted hands-on experience with modern CRM and intelligent business applications so graduates would be workplace-ready and more engaged in their studies.

By joining the Microsoft Dynamics Academic Alliance and integrating Microsoft Dynamics 365 (including Sales and Customer Insights) into its curriculum, the university delivered real-world projects across disciplines and built partnerships with local organizations for placements. Early outcomes included higher student engagement and improved test results, stronger industry links, and clearer career pathways—prompting plans to expand Dynamics 365 across more courses.

University of Worcester

Richard Wilkinson

Lecturer Consultant in Software Development and Programming