Case Study: Ball Corporation achieves global, collaborative account management with Microsoft Dynamics 365

Ball Corporation strengthens global account management by using CRM in the cloud

Ball Corporation, a 130‑year‑old global packaging and aerospace company, needed to better align with the right customers and markets as part of its "Drive for 10" growth strategy. Sales, marketing and operations teams required a way to track account goals and KPIs, improve cross‑functional visibility, and streamline customer communications across geographies to boost customer satisfaction, retention, and competitiveness.

Ball deployed Microsoft Dynamics CRM Online (Dynamics 365 for Sales) as its first cloud application, integrated with SharePoint, ERP systems and third‑party data sources, and rolled it out to roughly 600 users in North America and Europe with plans to expand to Asia and South America. The solution delivers global, collaborative account management, real‑time KPI tracking, automated workflows and lower IT administration, resulting in tighter customer alignment, operational efficiencies, improved responsiveness, and an anticipated strong ROI.

Ball Corporation

Bob Tettero

Dir. of Corporate Strategy & Business Intelligence