Case Study: Apollo achieves 95% reduction in manual processes and boosts productivity with Microsoft Dynamics 365

Apollo’s productivity-enhancing cloud journey unlocks a road map for business innovation

Apollo, a leading Nordic tour operator serving over one million travellers with 10,300 employees, faced productivity drag from an on‑premises Dynamics CRM 2011 system, manual processes and fragmented survey tools. With 90% of staff depending on CRM and 128 business processes to migrate (a ~298 GB database), the company needed a secure, scalable cloud strategy that also improved GDPR compliance and reduced operational overhead.

Apollo moved to Dynamics 365 and Azure with partners Avega Group and CRM‑Konsulterna using a 1:1 upgrade, integrated phone and survey tools, and automated workflows (e.g., passport collection via Voice of the Customer). The cloud migration cut manual work by 95% (about 2.5 FTE), eliminated multiple paid survey services, improved compliance and data retention, unified customer views for better service, and opened the door to Power BI and future AI insights.

Apollo

Johnny Nilsson

Customer Insight Manager