Case Study: Annik Technology Services Private Limited achieves real-time sales visibility and pipeline optimization with Microsoft Dynamics 365

Annik Technology Services Private Limited - Customer Case Study

Annik Technology Services is a fast-growing data management and analytics firm (founded 2000) that expanded to 900+ employees across multiple countries. Rapid growth exposed a major gap: the company relied on disparate CRMs and Excel workbooks, giving leadership no real‑time visibility into the sales pipeline, poor resource allocation, and limited ability to measure or correct sales performance.

Annik selected Microsoft Dynamics CRM Online and engaged ICS Solutions to implement it, leveraging role‑based security, XRM process flows, and industry add‑ons to standardize processes and dashboards. The on‑budget rollout centralized sales activity, delivered real‑time intelligence and reporting, improved pipeline health and resource efficiency, and enabled faster, data‑driven decisions that boosted sales effectiveness and customer satisfaction.

Annik Technology Services Private Limited

Rahul Sahgal

Founder & CEO