Case Study: Aksigorta achieves digital transformation and improved customer satisfaction with Microsoft Dynamics 365

Aksigorta The Leading Insurance Company Builds The System Of The Future With Microsoft Dynamics 365

Aksigorta, one of Turkey’s oldest and leading insurers serving more than 3 million customers through 700 employees, regional offices, agencies and bank branches, faced a legacy, conservative IT framework that hindered its digital presence and customer-centric ambitions. The company needed a modern, unified platform to rebuild its “DNA” around customer relations, eliminate data silos and provide a complete 360-degree view of customers.

Working with partner Verisigorta, Aksigorta implemented Microsoft Dynamics 365 for Customer Service as its insurance system of the future. The solution delivered a unified customer record and omni-channel interactions, enabling instant customer recognition, faster case handling and proactive outreach (policy reminders, service notifications), which led to improved customer satisfaction, stronger loyalty and a more agile, digital-first operating model.

Aksigorta

Metin Demirel

Chief Information Officer and Executive Vice President