Case Study: Adobe achieves global-scale digital experiences with Microsoft Dynamics 365

Adobe uses global cloud to create, deliver, and manage better digital experiences

Adobe wanted to help businesses understand how people engage with content and deliver more personalized digital experiences, but needed a global, scalable cloud foundation to connect analytics, content management, sales, and customer data. By partnering with Microsoft Dynamics 365 and Azure, Adobe aligned its Experience Cloud, Creative Cloud, and Document Cloud with Microsoft’s platform, including Dynamics 365 for Customer Service, Dynamics 365 for Sales, and Power BI.

Microsoft Dynamics 365 helped Adobe create integrated solutions that synced Experience Manager and Campaign data into sales and customer workflows, giving teams a unified 360-degree customer view. The result was streamlined marketing and sales processes, faster lead handoff, stronger customer insights, and scalable analytics across Adobe’s platform, which processes 100 trillion transactions a year across all customers.

Adobe

Tim Waddell

Director of Product Marketing for Microsoft Solutions