Case Study: Zone·tv achieves personalized TV viewing with Microsoft Corporation Azure AI

Zone·tv makes television viewing a more personalized experience with AI and Azure

Zone-tv, a Toronto-based media and entertainment company, wanted to make TV viewing more personalized and improve how it understands and recommends video content. To do that, Zone-tv moved much of its architecture to Microsoft Corporation’s Azure platform and used Microsoft Azure Media Services, Azure Search, Machine Learning Studio, and Video Indexer to power its AI-driven Dynamic Channels.

Microsoft Corporation helped Zone-tv automatically extract rich metadata from video assets and feed it into machine learning models for better content matching. Combined with Ooyala’s media workflow tools on Azure, the solution enabled a highly customized viewing experience and scalable content delivery across devices. Zone-tv reported that its Dynamic Channels adapt over time to viewer tastes, helping deliver more engaging and personalized entertainment.

Zone·tv

Doug Edwards

Founder and Executive Chairman