Case Study: Broekman Logistics boosts ROI and lead generation with Microsoft Corporation Dynamics 365 Marketing

Worldwide logistics provider connects the dots, boosts ROI with Dynamics 365 Marketing

Broekman Logistics, a Netherlands-based global logistics provider, needed a better way to connect sales and marketing, generate qualified leads, and maintain personal customer relationships while growing in a competitive market. The company turned to Microsoft Corporation, using Dynamics 365 Sales and adding Dynamics 365 Marketing to streamline lead nurturing and improve customer engagement.

Microsoft Corporation helped Broekman Logistics connect its website to Dynamics 365 Marketing, automate email campaigns, and manage events and lead tracking in one integrated platform. The results were strong: Broekman nearly doubled event subscribers for a pilot campaign and achieved a 180 percent ROI in less than a year, while also gaining better sales insights to guide decisions and improve lead follow-up.

Broekman Logistics

Rutger Bonsel

General Manager of Marketing