Case Study: Wonder Polymers Private Limited boosts productivity and sales with Microsoft Dynamics CRM Online

Wonder Polymers Private Limited - Customer Case Study

Wonder Polymers Private Limited, a medium-sized Indian manufacturer of self-adhesive tapes, faced significant challenges due to its outdated, people-driven sales processes. Using disparate Excel sheets and notebooks led to missed leads, inaccurate data, and a lack of visibility, which hampered revenue growth. To address this, the company turned to Microsoft Corporation and implemented Microsoft Dynamics CRM Online to centralize its customer management and automate its sales operations.

The solution, deployed by Microsoft partner Zven Technologies, integrated an ERP package with Dynamics CRM to streamline sales, marketing, and customer service. This provided automated lead routing, comprehensive reporting, and a centralized database. The results for Wonder Polymers were substantial, including a 30% increase in lead generation, a 30% improvement in sales closures, a 20-30% rise in productivity, and a 40% reduction in time spent on service calls, significantly boosting revenue and decision-making capabilities.

Wonder Polymers Private Limited

Arun K Gupta

Director