Case Study: Nuffield Health achieves a secure, unified customer portal with Microsoft Azure AD B2C

With Azure AD B2C, top UK healthcare provider now offers a secure web portal as user-friendly as its facilities

Nuffield Health, one of the UK’s leading healthcare providers, needed to replace fragmented member sign-ups and scattered identities with a single, secure digital experience. The organization wanted a unified customer portal to help users manage gym memberships, appointments, and eventually healthcare records, while keeping the experience simple and scalable. Microsoft Corporation’s Azure Active Directory B2C was used to address this challenge.

With Microsoft Corporation’s Azure AD B2C, Nuffield Health unified customer identities into one platform and launched a secure mobile-friendly portal with single sign-on. More than 290,000 customers now have digital accounts, and 30,000 to 40,000 members book gym classes online every day instead of by phone. The platform also supports up to five million users, helped Nuffield Health become GDPR-compliant, and provides a stronger security foundation for future services.

Nuffield Health

Howard Cherry

Enterprise Infrastructure Architect