Case Study: Presence Orb achieves near-real-time Wi-Fi analytics and faster processing with Microsoft Azure SQL Data Warehouse

Wi-Fi analytics firm gains real-time benefits with Azure SQL Data Warehouse

Presence Orb, a Wi-Fi analytics firm, faced significant challenges in managing the enormous volume of data generated from thousands of retail and entertainment venues. Their previous system was approaching its 1 terabyte storage limit and took a full 24 hours to process data, preventing them from offering real-time insights to their clients. They needed a scalable data warehouse solution to decouple storage from compute and drastically reduce processing times.

Microsoft implemented its Azure SQL Data Warehouse, allowing Presence Orb to scale compute and storage independently, which significantly reduced costs. The solution slashed data processing time from 24 hours to just 90 minutes, enabling near-real-time analytics for clients. Furthermore, by integrating Azure Machine Learning, Presence Orb achieved a 92-94% accuracy rate in predicting customer footfall, helping clients optimize staffing and operations.

Presence Orb

Tom Sheppard

Chief Executive Officer