Case Study: Warner Brothers achieves 3x typical live-stream audience with Microsoft Azure Media Services and Skype for Business Online

Warner Brothers - Customer Case Study

Microsoft worked with Warner Brothers, who faced the challenge of delivering a highly reliable, one-time-only live stream of the global premiere for the blockbuster movie Batman v Superman. The media company needed a scalable, enterprise-grade solution to extend the red-carpet experience to its massive global fan base and generate significant buzz before the film's release.

The solution from Microsoft utilized Xbox, Skype, and Azure Media Services to create a broadcast-quality live stream from Radio City Music Hall. This implementation resulted in an audience that was three times larger than Warner Brothers' typical live stream, generating major editorial coverage and contributing to one of the most successful superhero movie opening weekends of all time.

Warner Brothers