Case Study: Virgin Atlantic Airways Soars with Immersive Windows 10 Experiences from Microsoft

Virgin Atlantic Soars to New Heights with Windows 10

Microsoft partnered with Virgin Atlantic Airways, a large UK-based airline, to enhance their customer engagement. The challenge was to revolutionize the airline's approach at trade events and enable corporate customers to experience their premium service from anywhere.

The solution Microsoft provided was the creation of Ida, an immersive digital adventure built as a Windows 10 universal app. This solution allowed Virgin Atlantic sales experts to use the app on Windows tablets and phones, transforming their sales approach by giving customers a virtual experience of the airline's Upper Class journey.

Virgin Atlantic Airways