Case Study: Virgin Atlantic Airways transforms customer experiences with Microsoft Azure and Crew PlanIT

Virgin Atlantic Airways - Customer Case Study

Virgin Atlantic Airways, a beloved global airline, faced the challenge of cutting through increasing digital noise to create more meaningful and personal connections with its customers. To transform transactions into genuine loyalty and turn customers into dedicated fans, they partnered with Microsoft Corporation and leveraged the Microsoft Azure cloud platform.

Microsoft Services collaborated closely with Virgin Atlantic to develop the Crew PlanIT application. Using an agile DevOps methodology, the team designed a solution that delivers rich customer insights directly to flight crews via iOS devices. This allows for highly personalized passenger interactions, from drink preferences to ground transportation needs. By implementing this human-centric solution on Azure, Microsoft helped Virgin Atlantic empower its staff to create the memorable experiences that define the brand and foster customer loyalty.

Virgin Atlantic Airways

Craig Kreeger

CEO