Case Study: US Licensing Group achieves faster Azure growth and higher margins with Microsoft Corporation

US Licensing Group - Customer Case Study

US Licensing Group, a U.S.-based Microsoft partner, had spent years selling Microsoft products but struggled to generate strong margins or recurring revenue from Azure, mainly using it for basic backup and disaster recovery. With help from Microsoft Corporation and the Azure FastTrack program, the company looked for a better way to build a more profitable Azure practice and expand into higher-value markets.

Microsoft Corporation implemented Azure FastTrack guidance and mentoring across US Licensing Group’s sales, marketing, and technical teams, helping them identify new Azure opportunities and specialized offerings. As a result, Azure deals now close 5–6 times faster, deployments are 150% faster, Azure business with existing customers has doubled, new-customer pipeline has tripled, and Azure has grown to 20% of total sales.

US Licensing Group

Bill Hole

President