Case Study: Yellowfin achieves faster BI commercialization and wider market reach with Microsoft Azure Marketplace

Unique BI solution gets marketplace boost via partnership with technology-agnostic cloud

Yellowfin, a global business intelligence software company, faced the challenge of commercializing its platform-agnostic BI tool and making it easier for potential customers to trial the software in a competitive market. They needed a way to increase their market presence and remove technical barriers for rapid uptake, seeking a secure and open cloud services partner to help achieve this. They partnered with Microsoft to leverage the Microsoft Azure Marketplace.

Microsoft provided a solution by featuring Yellowfin's BI platform on the Azure Marketplace, enabling customers to deploy a free trial instance on Azure rapidly. The partnership allowed Yellowfin to reach new customers by offering a trusted, secure environment for trials, which connected effortlessly to various data sources. This strategy gave Yellowfin significant exposure, created a new revenue stream, and allowed for an extremely rapid rollout, successfully marketing their product to a global audience.

Yellowfin

Lachlan James

Communications Manager