Case Study: UNICEF Netherlands achieves stronger donor retention with Microsoft Corporation Dynamics 365 Customer Insights

UNICEF Netherlands turns donors into lifetime supporters with Dynamics 365

UNICEF Netherlands needed a better way to retain donors and personalize outreach as fundraising models became less effective and supporter data was scattered across multiple silos. Working with Microsoft Corporation, the nonprofit looked to Dynamics 365 Customer Insights and Dynamics 365 Marketing to unify donor information and improve engagement at scale.

Microsoft Corporation implemented a connected customer data platform that combined data sources, enabled segmentation, and powered more precise, personalized campaigns. As a result, UNICEF Netherlands could analyze donor behavior faster, run and test campaigns at scale, and use predictive modeling to target prospects more effectively, helping improve retention and support higher-converting fundraising efforts.

UNICEF

Bart De Ruigh

Director of Finance and Operations