Case Study: ATB Market achieves improved sales efficiency with Microsoft Corporation

Ukrainian retailer turns to data to help its store managers

ATB Market, Ukraine’s largest and fastest-growing retail network, needed a better way to give store managers timely, accurate data instead of relying on piles of static reports and emails. The company struggled to quickly compare sales, losses, promotions, and other store-level metrics, making it hard to manage local operations efficiently. Microsoft Corporation’s Azure Data Platform, including Power BI Embedded, was used to address this challenge.

Microsoft Corporation, working with partner SMART business, helped ATB Market consolidate ERP and database feeds into easy-to-use dashboards and reports for local managers. The result was faster forecasting and reporting, a better user experience, and smoother store sales and promotions. ATB Market said the Microsoft cloud solution was five to six times cheaper than the previous system and cut report-generation time by at least half, while also improving overall sales efficiency.

ATB Market

Denis Saparbaev

Head of Analytics