Case Study: MOYO boosts sales and customer loyalty with Microsoft Dynamics 365 and Azure

Ukrainian electronics retailer boosts sales with transformed customer marketing

MOYO, a Ukrainian electronics retailer, faced a challenge with inflexible sales and marketing systems that prevented timely outreach campaigns and competitive pricing. To increase flexibility and better engage its customers, MOYO partnered with Microsoft and its partner E-consulting to implement a solution using Microsoft Dynamics 365 and Microsoft Azure.

The solution, a custom system called XRM Loyalty built on Dynamics 365 and Azure, provided real-time analytics and transformed MOYO's customer engagement. The Microsoft-powered implementation resulted in a more than tripled rate of new customer enrollments, a 30% increase in online transactions, and empowered employees with better tools for up-selling and cross-selling.

MOYO

Dmitrij Samarskij

Head of PMO