Case Study: Content and Code boosts leads 500% with Microsoft Office 365 marketing

UK cloud solution provider boosts leads 500 percent with digital marketing

Content and Code, a UK-based Microsoft partner specializing in Office 365, developed its own product, Fresh for Office 365, but struggled to market it effectively. Their initial messaging was too technical and generalized, failing to generate significant leads. They needed a new digital marketing strategy to build awareness and articulate the unique value proposition of their solution to potential customers.

By working with Microsoft Corporation and leveraging its Cloud Solution Provider program, Content and Code redesigned its approach. They created targeted content for specific buyer personas, automated their marketing, and refined their digital messaging to focus on solving customer problems. This new strategy, supported by Microsoft, resulted in a dramatic 500 percent increase in leads. In the six months following the campaign launch, they generated over £1 million in new opportunities, a substantial leap from the £89,000 earned in the prior six months.

Content and Code

Tim Wallis

Chief Executive Officer