Case Study: The Entertainer Middle East speeds up reporting and unlocks customer data insights with Microsoft Azure

UAE consumer offers leader uses data tool to improve their customers experience

The Entertainer Middle East, a provider of consumer offers and vouchers, faced a challenge with its over-complex reporting infrastructure. The company's head of technology, Jawad Ashraf, explained that its system of multiple data extracts was no longer fit for purpose due to growing data volumes. To unlock the value in its millions of transaction records, the company turned to vendor Microsoft Corporation for a solution using Azure SQL Data Warehouse.

Microsoft implemented a new, purpose-built cloud data warehouse to consolidate the company's data into a single source. This solution vastly accelerated the delivery of information, reducing report production times from 40 seconds to just 5 seconds. The new Azure-powered system is expected to support a rapidly expanding volume of transaction and app usage data, improving service for both internal decision-makers and thousands of merchant partners.

The Entertainer Middle East

Jawad Ashraf

Head of Technology