Case Study: RAK Ceramics transforms collaboration and brand identity with Microsoft Office 365 and Exchange Online

UAE ceramics manufacturer transforms its business and brand with unified email

RAK Ceramics, a major ceramics manufacturer with 15,000 employees, faced a fragmented global identity and operational inefficiency due to a legacy of 13 different email domains and seven disparate email solutions across nine countries. This lack of a centralized system posed significant security and management challenges, hindering collaboration. To address this, the company partnered with Microsoft to implement a standardized solution using Office 365 with Exchange Online.

By migrating to Microsoft Exchange Online, RAK Ceramics unified its email onto a single global platform. The solution, implemented with partner Crayon, dramatically improved security, simplified IT management, and fostered a new culture of collaboration. This enabled direct operational benefits, such as a new production line for grès porcelain tiles, and delivered substantial financial returns through reduced travel and infrastructure costs. Overall, Microsoft's solution transformed the company's global brand identity and empowered its employees.

RAK Ceramics

Bob Mulumudi

Chief Information Officer