Case Study: TW Metals improves sales insight and inventory decisions with Microsoft Dynamics CRM Online and Office 365

TW Metals - Customer Case Study

TW Metals, a medium-sized specialty steel distributor, faced challenges in identifying sales trends and accessing centralized customer data due to a legacy CRM that was difficult to use in the field. This hindered their ability to react quickly to changing customer needs. To address this, the company turned to Microsoft Corporation and implemented Microsoft Dynamics 365 for Sales and Office 365.

The Microsoft cloud solutions provided a centralized, accessible platform for customer data, enabling salespeople to update and view records from anywhere. This gave the company greater insight into buying patterns, allowing them to make better pricing and inventory decisions and proactively respond to industry-wide trends. Microsoft provided the scalable foundation that helps TW Metals stay ahead of the curve and support its goals for growth.

TW Metals

Erica McIntosh

Marketing Services and CRM Manager