Case Study: Doğuş Media Group achieves more reliable, cost-effective media streaming with Microsoft Azure

Turkish media company entertains more consistently in the cloud

Doğuş Media Group (DMG), a leading media company in Turkey, faced challenges with inconsistent performance and high costs from its third-party web hosting. Unable to quickly respond to traffic spikes and with expensive, inefficient disaster recovery solutions, DMG needed a more robust and cost-effective cloud platform.

By partnering with Microsoft and migrating its web inventory to Microsoft Azure, DMG achieved a fully automated, geo-redundant infrastructure. This solution from Microsoft eliminated interruptions, provided 100% availability, and reduced monthly costs for a key website by 20%, while enabling DMG to deliver a superior viewing experience.

Dogus Media Group

Burhan İnegöl

Digital Technologies Director