Case Study: TruGreen achieves smarter customer service and digital transformation with Microsoft Corporation

TruGreen’s new take on technology a catalyst for greener lawns and happier customers

TruGreen, the largest U.S. lawn care company, wanted to accelerate a broad digital transformation to improve customer satisfaction, drive growth, and make its service more self-serve and data-driven. To do that, TruGreen partnered with Microsoft Corporation and used Microsoft Power Virtual Agents, Power Apps, Dynamics 365 Customer Insights, and AI services to modernize customer engagement and internal workflows.

Microsoft Corporation helped TruGreen build an AI-powered virtual agent and an image-recognition feature for its mobile app, enabling customers to identify weeds and insects and get answers or schedule service without waiting on hold. The solution was prototyped quickly with low-code tools and automation, and TruGreen expects it to deliver 24x7 self-service, faster issue resolution, more proactive service, and greater productivity for associates and technicians while supporting better customer satisfaction and retention.

TruGreen

Ayman Taha

Chief Information Officer