Case Study: Track Revenue boosts customer revenue-per-click by 38% with Microsoft Azure

Track Revenue - Customer Case Study

Track Revenue, a marketing analytics SaaS startup, faced the challenge of optimizing its cloud infrastructure to better support its machine learning-powered platform and improve cost efficiency for its online advertising clients. The company initially used Amazon Web Services but sought a more capable and cost-effective solution, leading them to evaluate Microsoft Azure and its Cortana Intelligence Suite.

By migrating to Microsoft Azure, Track Revenue leveraged the integrated Cortana Intelligence Suite, including Azure Machine Learning, for advanced analytics. This solution provided superior configurability, open-source support, and direct collaboration with Microsoft experts. The results were significant: the company boosted its customers' revenue-per-click by 38 percent, saved 20 percent on database costs, and accelerated its development timeline, all while attracting a 25 percent increase in new user sign-ups due to the enhanced platform.

Track Revenue

Ethan Hann

Machine Learning Engineer