Case Study: Allrecipes boosts personalized recipe recommendations with Microsoft Azure and Cortana Intelligence Suite

Top cooking website energizes a new generation of cooks with personalized recommendations

Allrecipes, a major food-focused social network, faced the challenge of moving beyond a simple recipe repository to provide a highly personalized and social experience for its users. To better serve a new generation of mobile cooks and sift through its vast content, the company needed a sophisticated recommendation engine. They chose to partner with Microsoft and leverage the Cortana Intelligence Suite to meet this challenge.

Microsoft implemented a solution using its Azure platform, specifically the Cognitive Services Recommendations API and Azure Machine Learning Studio. This provided Allrecipes with a powerful, model-driven engine to deliver personalized recipe suggestions. The results were a more engaging "sticky" experience for users and a better mobile interface, which contributed to the site achieving over a billion annual page views and successfully capturing its largest, fastest-growing audience segment.

Allrecipes

Esmee Williams

Vice President, Brand Strategy