Case Study: Tivoli Gardens delights guests with Microsoft Corporation Dynamics 365 Customer Insights

Tivoli Gardens delights guests with Dynamics 365 Customer Insights

Tivoli Gardens, Europe’s beloved historic amusement park in Copenhagen, wanted a better way to understand its five million annual visitors and annual pass holders. The company needed a unified, 360-degree view of guest data spread across multiple systems to improve personalization across the park, restaurants, hotels, and digital channels, and it selected Microsoft Corporation’s Dynamics 365 Customer Insights to help.

Microsoft Corporation implemented Dynamics 365 Customer Insights to unify siloed data from self-service systems, visitor logs, loyalty records, and surveys, using AI and machine learning to surface actionable insights. The solution is helping Tivoli Gardens personalize newsletters and offers, support staff with guest preferences, and identify churn risk in pass holders, with the goal of increasing loyalty and driving a significant positive business impact.

Tivoli Gardens

Michala Svane

Vice President, Sales & Marketing