Case Study: RIGI BAHNEN AG deepens guest engagement with Microsoft Social Engagement

The RIGI Bahn moves closer to its guests with the help of Microsoft Social Engagement

RIGI BAHNEN AG, a small mountain railway and tourism company in Switzerland, faced the challenge of adapting to changes in the tourism industry and moving closer to its guests. It lacked a clear social media strategy to engage with customers and understand their needs. To address this, the company turned to Microsoft and its Microsoft Social Engagement product to professionalize its social media efforts and transform from a railway into an integrated tourist business.

Microsoft, through its Social Engagement tool and a partnership with IOZ AG, provided a solution to bundle and analyze social media data. This allowed RIGI BAHNEN to listen to guests, filter relevant feedback, and develop targeted marketing activities. The measurable results were significant; the company quintupled its social media community within months and significantly improved the quality of its followers. Microsoft's solution enabled the company to discover new target groups, react quickly to feedback, and foster a new culture of dialogue that brought them closer to their guests.

RIGI BAHNEN AG

Jolanda Pfyl

Product and Content Management